奇瑞集团的iCAR品牌正式推出了全新的超级V23系列车型。这款纯电SUV以其独特的方盒子造型和卓越性能著称，定价在12.28至17.48万元之间，为城市越野SUV市场带来了新的可能性。
奇瑞汽车股份有限公司副总裁、iCAR品牌事业部总经理苏峻博士表示：“世界不缺另一个丰田，缺的是马自达、Jeep、Smart这样的特色品牌。”这一观点体现了iCAR品牌的差异化战略。
在竞争激烈的新能源汽车市场中，iCAR选择了与众不同的发展道路。其核心是差异化竞争，专注于年轻和心态年轻的“天生玩家”，并坚持“为年轻的心，造与众不同的车”的定位。品牌不追求车型数量的增加，而是致力于每款产品的深度开发和长期价值挖掘。
V23作为iCAR品牌的首款明星车型，在2025年1月至8月期间累计销量达到39,979辆，连续8个月在新能源方盒子细分市场中位列前三。超级V23作为升级版，继承了iCAR对细分市场的精准洞察，并进一步强化：在保持城市通勤实用性的同时，显著提升了越野性能和驾驶操控体验。这一策略使超级V23能够同时满足城市通勤和越野探险的需求，填补了市场上方盒子造型与越野能力结合的空缺。
全新超级V23在多个方面实现了全面升级。车辆通过八大维度和百余项配置的改进，在动力、操控、智能体验和安全等领域实现了跨越式提升。
在动力系统上，四驱版车型的峰值功率达到455匹马力，综合扭矩为490N·m，百公里加速仅需4.5秒。此外，该版本新增了一键Boost狂暴模式，使动力输出更加强劲，越野体验更加刺激。
底盘系统经过i-SWIFT雨燕平台的轻量化升级，采用四轮四角极致布局，轴荷比接近50:50，方盒子造型的最低质心高度不超过615mm。前麦弗逊独立悬架和后五连杆独立悬架，搭配铸铝转向球节，提供了高刚性和轻量化。普罗迪夫赛车级底盘调校带来了“直道稳，弯道准，耍得爽”的驾驶体验。
在越野能力方面，车辆拥有43度接近角和41度离去角，具备专业级越野车的通过性；最大轮端扭矩不低于5900N·m；作为15万元内唯一的电四驱车型，配备了同级领先的i-AWD鬣蜥四驱系统；最大爬坡度达到100%，对应坡度角约45度。
智能科技方面，配备了高通骁龙8155车机芯片和15.4英寸2.5K超清大屏；深度融合了思必驰与DeepSeek语音交互大模型；猎鹰500智能驾驶辅助系统包含23项功能，覆盖全场景。
在三电系统上，搭载了宁德时代新一代电芯，电池包容量为80.16kWh，充放电倍率为2.2C，充电功率160kW，极速快充从30%到80%仅需20分钟。电池包采用航空级铝材笼式箱体，具有行业顶级的IPX9K防水性能。
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超级V23家族的核心优势在于，在15万元价格区间内，提供了相当于20万元级燃油车的越野能力和30万元级新能源车的智能配置，形成了性价比和功能独特性的护城河。
与燃油竞品相比，北京BJ40起售价超过20万元，2.0T发动机百公里油耗约11升，经济性远不如V23。
与新能源竞品相比，比亚迪元UP（8.98-11.98万元）和吉利银河E5（8.78-13.78万元）价格虽有重叠，但全系为前置前驱，缺乏越野能力。
与高端新能源竞品相比，方程豹豹5起售价23.98万元，比超级V23顶配（17.48万元）高出37%，因此用户预算差距较大，市场不重叠。
对于全新的iCAR超级V23，我们持积极看法。它不仅是产品的简单升级，更是奇瑞对城市越野SUV细分市场潜力的精准把握和深入耕耘。8个月的累计销量证明了市场对这一细分领域的认可。超级V23在保持亲民价格的同时，实现了性能、操控和智能化的全面进化，逐步满足用户对城市通勤和越野探险的双重需求。
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