小米成功进军汽车领域之后，作为互联网巨头的京东也加入了这一行列。近日，京东、广汽集团和宁德时代联合推出的埃安UT super正式上市。该车型仅有一款配置，提供两种购车方式：电池租用售价4.99万元，整车购买8.99万元。据透露，京东并未直接参与制造，而是充分发挥其互联网优势，专注于用户洞察和销售渠道。目前，京东APP上的预约量已突破1.8万。
埃安UT super基于2025款埃安UT打造，定位为纯电小型两厢车。车身设计紧凑，线条灵动，充满了时尚与科技感。前脸采用封闭式设计，配备犀利的前大灯，下方还设有四点式矩阵灯组，更显精致与灵动，整体造型颇具吸引力。
车身侧面，新车采用悬浮式车顶设计，配备隐藏式车门把手和黑化处理的外后视镜，标配16英寸轮辋（可选17英寸）。提供莫奈紫和香榭米两种外观配色，还可以选择不同风格的潮品车衣，以满足不同用户的个性化需求。
尺寸方面，埃安UT super定位为小型车，车身尺寸与2025款埃安UT保持一致，长宽高分别为4270/1850/1575mm，轴距为2750mm。A0级的紧凑车身带来了灵活的操控和停车便利性，而较长的轴距则提供了A级车的空间体验。新车的后备箱容积为440L，后排放倒后可扩展至1600L，满足日常使用和户外出行的需求。
内饰部分，埃安UT super延续了2025款埃安UT的设计风格，配备双幅式方向盘、悬浮式仪表盘和中控屏、怀挡式换挡杆等，营造出浓厚的科技氛围。同时，提供两种内饰配色，供消费者按个人喜好选择。
智能化配置方面，新车搭载14.6英寸中控屏和8.88英寸液晶仪表，支持华为HiCar等手机互联、双区域语音识别、连续识别、应用商店、手机控车等功能。此外，还配备了手机蓝牙钥匙、遥控钥匙、四门一键式解锁、无钥匙进入、电动尾门、感应雨刮、三种驾驶模式切换、定速巡航、倒车雷达辅助、540度全景影像、高德地图等驾驶辅助功能，提升了驾驶的便捷性和安全性。
埃安UT super进入的是中国新能源汽车市场竞争激烈的10万元以下细分市场。这一区间已有比亚迪海鸥、吉利星愿、五菱缤果系列等多款热门车型，它们在9月的销量已过万，最高超过4.8万台，而埃安UT同期销量仅5000多辆，面临较大压力。
不过，得益于京东品牌和渠道的支持，埃安UT super也拥有自身的差异化竞争力。京东的流量优势为其带来了更多的曝光机会，创新的销售模式让用户可通过京东APP在线预约试驾、订购车辆，避免了传统4S店的繁琐流程。同时，三方联合推出的“180天价保”承诺，使消费者在购车时更加放心。
此外，换电网络也为埃安UT super带来了挑战和机遇。宁德时代巧克力换电站今年计划建设1000座，未来三年计划增至5000+。换电站的建设进度将直接影响用户的补能便利性。
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