3月7日，广汽传祺举行了一场融合民航界“水门礼”与国产大飞机C919元素的发布会，正式推出全新高端车系“向往”。首款车型传祺向往S7的预售价格引发市场关注——国补后起价19.48万元，顶配版仅23.48万元。这款定位为“精英家庭中大型智能SUV”的新车，凭借丰富的配置和错位定价策略，试图在20万级市场推动价值变革。
传祺向往S7采用全新“藏锋于润”设计语言，前脸为封闭式造型，搭配2618毫米星环式贯穿灯带，内置2248颗LED灯珠组成的AI情绪大灯，可预设8种灯语模式，解锁时的动态迎宾效果媲美新势力旗舰车型。车身侧面采用悬浮式车顶、隐藏式门把手和20英寸密辐轮毂，营造出类似路虎揽胜的厚重感；尾部极地之光贯穿尾灯与能量呼吸灯设计进一步提升了科技辨识度。车身长度为4900毫米，轴距达2880毫米，既满足家庭用户对大空间的需求，又保留了中大型SUV的气场。
车内设计以“航空座舱”为核心理念，标配NAPPA真皮座椅（覆盖率达44%）、四座通风、加热和按摩功能，后排座椅角度可调节至137度，放倒后可形成2米长的“大床”。中控台采用极简风格，配备15.6英寸悬浮屏、8.8英寸仪表盘和17.3英寸后排吸顶屏，实现三屏联动，内置高通骁龙8295P芯片，支持四音区语音交互和多设备投屏。中央音响采用“日照金山”可翻转升降设计，仪式感十足。全车34处储物空间、电动腿托和麂皮顶棚等细节进一步强化了豪华属性。
传祺S7的配置表现出越级实力：
智驾系统：搭载广汽自研L2++端到端无图方案，配备11个摄像头、1颗可变焦激光雷达和3个毫米波雷达，算力达254TOPS，支持高速与城区NDA功能（赠送价值2.5万元终身使用权）。
动力续航：采用1.5T插电混合动力与增程双模驱动，纯电续航为180至205公里，综合续航达1150公里，快充从30%至80%仅需17分钟，亏电油耗低至5.7升每百公里。
四驱性能：顶配车型搭载矢量智能四驱系统，百公里加速时间为5.8秒，爬坡度超过40%，兼顾家庭使用和轻度越野需求。
传祺S7国补后19.48万至23.48万元的预售价直接对标问界M7（起价24.98万元）和理想L6（起价25万元），但配置更为激进。以顶配版为例，激光雷达、22扬声器杜比全景声和L2++智驾系统等配置在竞品中通常需30万元以上。叠加7万元权益礼包（含终身智驾功能、2.5万定制抵扣金等），性价比优势进一步凸显。
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传祺S7瞄准两类人群：追求大空间与高性价比的家庭用户，以及热衷尝试智能科技的年轻群体。其核心优势在于通过高配置弥补品牌溢价，但也面临挑战。
品牌认知：传祺在新能源领域知名度较低，2024年E9车型月销量仅千台左右。
智驾可靠性：自研无图方案的实际表现尚需验证，而华为乾崑智驾系统仅搭载于同系M8车型。
传祺向往S7的推出是广汽品牌向上的重要举措，也体现了中国车企竞争的激烈程度。若正式上市价格再降低2至3万元，它可能成为细分市场的搅局者。对消费者而言，这款车或许印证了“没有不好的产品，只有不合适的价格”这一观点。
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