3月10日,上汽大众正式推出全新途昂Pro,这款中大型SUV曾被称作“燃油车守门员”,凭借全面更新的设计、越级配置和定价争议吸引了广泛讨论。面对理想L7、问界M7等新势力车型的竞争,途昂Pro能否以“燃油动力+智能科技”的组合守住市场地位?
全新途昂Pro延续了美系SUV的硬朗风格,车身长度超过5.15米,较现款增加106mm,配合黑曜套件和隐藏式门把手,视觉效果更显修长流畅。前脸采用封闭式格栅与贯穿镀铬饰条,IQ.Light矩阵大灯内置多颗LED光源,搭配仿进气口黑色网状结构,既保留传统SUV的力量感,又融入新能源车的未来元素。
车尾贯穿式尾灯组内部采用多层阵列光源,中央可发光大众LOGO与车头相呼应,后包围的红色贯穿线和隐藏式排气设计进一步强化了科技属性。不过,这种大胆的外观改动也让部分消费者觉得“过于前卫”,评价呈现两极分化。
座舱是本次升级的核心。中控台配备15英寸悬浮大屏、10.3英寸内嵌仪表和11.6英寸副驾娱乐屏,支持“6屏联动”(含后排双屏),车机搭载MOS3.0GP系统,操作流畅度提升30%。
1.翻毛皮与缝线设计:座椅采用翻毛皮与皮质双拼材质,前排标配加热、通风和按摩功能,副驾腿托设计媲美MPV车型;
2.智能香氛与哈曼卡顿音响:车内配备智能香氛系统和12扬声器哈曼卡顿音响,豪华体验向奥迪品牌看齐;
3.灵活空间布局:7座版第二排座椅可前后移动,第三排一键放倒后后备厢容积达2570L,轻松容纳露营装备。
途昂Pro搭载大众最新IQ.Pilot智驾系统,支持高速领航辅助和RPA遥控泊车,虽未配备激光雷达,但针对中国路况优化,实测变道成功率超过90%。
动力方面,第五代EA8882.0T发动机最大功率200kW,匹配7速湿式双离合变速箱和4MOTION四驱系统,零百加速7.6秒,WLTC油耗低至8.35L/100km,堪称“燃油车能效标杆”。底盘调校延续德系扎实风格,配合DCC动态底盘控制,兼顾铺装路面操控和非铺装路面通过性。
现款途昂起售价24.9万元,而途昂Pro预售区间据称在27-42万元,涨幅约3万元。对此,大众的策略是“以智能配置换取溢价”——相比现款,新车增加了副驾屏、智驾系统、豪华座椅等,成本上升明显;同时,车身加长带来的钢材用量增加也推高了价格。
横向对比,竞品如东风日产探陆、福特探险者起售价均在30万元以上,途昂Pro试图以“降维打击”争夺市场份额;但面对理想L7(31.98万元起)等新能源车的智能生态,燃油车的品牌溢价能否被消费者接受仍是未知数。
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途昂Pro的目标显而易见:既要留住传统燃油车用户,又要争夺被新能源车型分走的智能化市场。其目标用户锁定35-45岁家庭群体,这类人群注重空间实用性,对纯电车型的续航焦虑敏感,且偏好合资品牌的可靠性。
大众官方表示,途昂Pro将与现款途昂实行“新老同堂”销售策略,形成24-42万元的价格梯度,全面应对新能源和燃油竞品的挑战。
全新途昂Pro的推出,是传统车企对智能化趋势的一次有力回应。三屏座舱、L2+级智驾、德系操控……这些特点能否抵消价格上涨带来的争议?最终结果将由市场决定。
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