Source of the manuscript: Bo Fan said that the car
Changan Auchan is undoubtedly one of the fastest growing Chinese brands in recent years, and has launched no less than five models in just three years since its establishment in 2018. Among them, Changan Auchan X7 and Changan Auchan X5 quickly gained a foothold in the fierce market competition with their high cost performance, and won the recognition and favor of many consumers. The cumulative sales volume of the former has successfully exceeded 150,000 vehicles, while the latter has a strong momentum, and its monthly sales can be maintained at more than 10,000 vehicles, which is quite brilliant for a "new brand" and the current market environment.
So Chang 'an Auchan is smug about this, and is sitting back on his laurels? Obviously not. At this year's Shanghai Auto Show and Chongqing Auto Show, Changan Auchan brought a heavy new car-Changan Auchan X7 PLUS. After a detailed design of the exterior and interior of this new car, I saw the product description expressed by its superior attributes, and saw the direction of Changan Auchan brand.
The design is more fashionable and exquisite, and Changan Auchan has a strong willingness to cross the head camp
First of all, let's look at the design of Changan Auchan X7 PLUS. Its front face shape inherits the classic design of Changan Auchan X7, but at the same time, it adds many innovative resets.
For example, Chang 'an Auchan X7 PLUS's "Complex Double-layer Grid of Stars and Seas" has evolved a lot compared with Chang 'an Auchan X7. Although it seems that the outline of the outer frame is still a large-sized hexagon connected with the lamp groups on both sides, in fact, the size of the whole grid has been further enlarged, and there is also a black bright baking varnish decorative belt that divides the whole grid into upper and lower layers. Through the "series connection" between the two ends of this decorative belt, the upper and lower grilles and the lamp groups on both sides are organically blended to form a whole that is at arm's length, giving people a wonderful impression of seeing the atmosphere at first and then sharp. Coupled with the decoration of rhombic grid in the grille, the exquisiteness, design sense and aura of the whole front face have been improved a lot.
In addition, Changan Auchan X7 PLUS also adopts the design of "Yaoyang Ice Crystal Split LED Headlights". That is to say, LED daytime running lights are actually placed on the traditional lamp positions, and the real headlights are moved to the "cheeks". In this way, the whole vehicle breaks the tradition and incorporates some popular design elements, so that the blank area of the front face is less and more full. What is worth mentioning is that the "Yaoyang Ice Crystal Split LED Headlights" of Changan Auchan X7 PLUS does not seem to be unusual and abrupt, which can be easily accepted by people with more traditional aesthetics. Thanks to its ingenious design, the baking varnish decorative belt on the grille has a good adjustment effect. The visual thickness of the daytime running light belt is increased by inserting LED daytime running lights at both ends, and the daytime running lights are organically connected with the grille, so that the "eyes" of the car will not appear "thin eyebrows and thin eyes".
Changan Auchan X7 PLUS is decorated with an orange-red line to highlight the level and sense of movement. At the rear of the car, the newly designed "sunset and sky penetrating taillights" also played a better role in improving the design texture of the whole car.
All in all, the design of Changan Auchan X7 PLUS continues the classic design of the car system, and at the same time, it also makes the details more refined and fashionable, which significantly improves the sense of grade. From this, we can also see that Changan Auchan brand has changed from simply impressing consumers with benefits to grasping the upgrading trend of consumption to provide users with better sensory experience, and has a strong will to cross the head camp.
The evolution of design also comes from the improvement of performance, and the idea of brand rejuvenation is clear
In fact, a good design is not only to enhance the value of the vehicle, but also to play an active and effective role in boosting the performance of the vehicle. For example, the intake grille size of Changan Auchan X7 PLUS is increased, which is to improve the intake efficiency of the engine, so as to better meet the efficient operation of the engine.
Indeed, Chang 'an Auchan X7 PLUS was replaced with a new generation of NE 1.5T high-pressure direct injection inline four-cylinder engine of Chang 'an Blue Whale. The maximum power reaches 138Kw, and the peak torque is 300 Nm. It adopts a new electromagnetic control type turbocharger, which can respond to the throttle within 0.05s and quickly improve the power. The twin turbines and the dual-outlet integrated exhaust manifold cooperate with each other, so that the air flow of each cylinder does not interfere with each other, giving full play to the performance of the supercharger, giving consideration to the torque at low speed and the power output at high speed, and achieving the highest horsepower at the speed of 1500 rpm. Even compared with the famous "Earth Dream" 1.5T engine on Honda CR-V, such a powerful power does not fall in the wind, and even has an advantage of up to 57 Nm in peak torque.
Coupled with the blessing of Changan Blue Whale Technology's 7-speed wet dual-clutch gearbox, it seems to me that its power performance can even compete with some cars of the same class equipped with 1.8T or even low-power 2.0T engines in the market. In addition, compared with those models equipped with 1.8T or 2.0T engines at the same level, Changan Auchan X7 PLUS has smaller engine displacement and cylinder block, so its body weight, especially the front weight, will be correspondingly lighter, and its handling flexibility and fuel economy will undoubtedly be better, in other words, its sports performance will be better. From this, we can see that Changan Auchan brand has made continuous breakthroughs in vehicle mechanical performance, and the development idea of brand rejuvenation is very clear.
The interior process is further optimized and the determination to improve driving quality can be seen
Looking at the interior part again, to be honest, it seems to me that the interior design and technological quality of Changan Auchan X7 are superior among SUV models within 150,000 yuan, but I didn't expect Changan Auchan X7 PLUS to take another big step forward on this basis.
The first time we entered the car, this "center console surrounded by clouds and lakes" immediately caught our eye. It has an obvious layered design, and the lower layer is obviously more convex to form a platform, which makes the whole center console more similar to the layering and line sense of modern architectural style. In addition, Changan Auchan also carefully wrapped this protruding "platform" part with a delicate suede material and matched it with orange stitches; The main decorative panel of the central control also adopts a panel which looks like carbon fiber texture, and its visual effect and touch are excellent, which is in line with the aesthetic preference of current urban people.
A large multimedia central control screen stands above the protruding "platform" of the center console. Its size is obviously larger than that of Changan Auchan X7, reaching 12.3 inches, and it is slightly sideways to the driver's seat, which is beneficial for the driver to watch and operate various functions during driving. It is obvious and has a higher degree of humanization. Under the "platform", there are air-conditioning outlets and a neat row of air-conditioning control entity buttons, and the lower gear lever area is decorated with metal wire drawing technology, which creates a good sense of grade and gives good consideration to practicality.
In terms of seats, Chang 'an Auchan X7 PLUS continues the setting of Chang 'an Auchan X7, which is still large in size and thick in filling, and has a large side circumference in the leg, waist and shoulder areas, which is very good in bearing and wrapping. However, Changan Auchan X7 PLUS also added orange-red decorative strips at the edge of the seat, which greatly brightened the atmosphere of the whole interior and made it more fashionable. It is worth emphasizing that the body size of Changan Auchan X7 PLUS is really "PLUS", reaching 4,730 mm * 1,870 mm * 1,720 mm, and the wheelbase is also up to 2786mm, so the interior space is also very spacious. People with a height of 1.8 meters can also get 3 punches of leg space when sitting in the back row, and the trunk volume of 385L-885L is also very advantageous in the same class models.
It is no exaggeration to say that Changan Auchan X7 PLUS can be called "honest+sophisticated" in creating interior design process quality and space comfort, even compared with the "old rivers and lakes" in SUV models like Toyota Rongfang, which shows Changan Auchan's determination to improve the driving quality of vehicles.
It is precisely because of the face setting system that Changan Auchan X7 PLUS can remember the user's appearance as long as the face scan is registered in advance. To start and drive the vehicle, Changan Auchan X7 PLUS can identify the person's identity through the B-pillar and the camera on the dashboard, thus realizing real keyless entry and keyless start. In addition, this function can also monitor the driver's gestures and expressions, thus realizing fatigue driving reminder, personal preference entertainment content push, gesture control and other functions, further improving driving convenience and safety. From this, we can also see Changan Auchan brand's attitude of deepening intelligence.
Summary: From the evolution of Changan Auchan X7 PLUS and above, it can be seen that Changan Auchan brand is an important part of Changan Group's "one body and two wings" development. It is obviously not its existing goal and value to rely solely on the price-performance ratio of products, and its determination to break through the joint venture brand by relying on strong product strength has been highlighted. Under the background of new era and new trend, it is the ultimate vision of Changan Auchan to create a high-quality car that can better meet the travel needs of users, especially young family users, while ensuring the cost-effective advantages of brand models as always, and helping users pursue a better life with better quality.
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