Tesla has started selling cars in India, the worlds most populous country C but at a hefty price tag.
Tesla, which is facing slumping US sales and complications from CEO Elon Musks political entanglements, opened its first showroom in Mumbai on Tuesday. The company needs to boost its sales, and pushing into a new market with untapped buyers could help.
The Tesla web site shows the price of a Model Y at 61,07,190 rupees, or about $71,000. However, the same car is listed on the companys site for US buyers at about $45,000 before applying a $7,500 federal tax credit for electric vehicles (EV), which would lower the cost to $37,500. (That tax credit is due to expire at the end of September.)
Tesla has had a long-stated desire to sell in India, but Indian tariffs on foreign autos, which can more than double the cost of a vehicle there, have been the barrier, according to the World Trade Organization and Tesla executives.
Weve been working on getting into India. India is a very hot market, said Tesla CFO Vaibhav Taneja in a call with investors in April. It will be a great market to enter because India has a big middle class.
But he said the tariffs create a little bit of tension, which were trying to work around.
India is the third largest market for auto sales behind China and the United States. The absence in India has hurt Teslas global sales, which are suffering the largest sales decline in the companys history in the face of increased competition, and a backlash in some markets to CEO Elon Musks political activities.
Nearly half of Teslas sales revenue comes from the United States, while just over 20% comes from China. The other 30% comes from other countries.
Tesla is not only losing sales to legacy automakers that have increased their EV offerings, but it faces growing competition from Chinese EV makers. In fact, Tesla is poised to lose its title of the worlds largest EV maker to Chinese automaker BYD, even though BYD is not able to sell in United States.
Tesla executives have spoken of a desire to build a plant in India, but at the moment its existing plants in the United States, China and Germany have more capacity than there is demand for its vehicles. Its plans for another plant in Mexico are currently on hold.
特斯拉已开始在印度这个全球人口最多的国家销售汽车，但售价高昂。
特斯拉在美国面临销量下滑和首席执行官埃隆·马斯克政治纠葛的困扰，于周二在孟买开设了首家展厅。该公司需要提振销量，进军拥有潜在客户的新市场或有助于改善现状。
特斯拉官网显示，Model Y在印度的售价为6,107,190卢比（约合71,000美元）。然而，该公司美国官网显示，同一款车型在享受7,500美元的联邦电动汽车税收抵免前售价约为45,000美元，抵免后价格将降至37,500美元（该项税收抵免政策将于9月底到期）。
据世界贸易组织和特斯拉高管透露，特斯拉一直有意进军印度市场，但印度对进口汽车征收的关税使车辆成本增加一倍以上，成为主要障碍。
特斯拉首席财务官瓦伊巴夫·塔内贾在4月与投资者的电话会议上表示：“我们一直在努力进入印度市场。印度是一个非常热门的市场，由于印度拥有庞大的中产阶级，这将是一个值得进入的巨大市场。”
但他表示，这些关税"造成了一些紧张局势，我们正试图缓解"。
印度是仅次于中国和美国的全球第三大汽车销售市场。特斯拉在印度市场的缺席对其全球销量造成了冲击——面对日益激烈的竞争，以及部分市场对首席执行官埃隆·马斯克政治活动的抵制，该公司正遭遇有史以来最严重的销量下滑。
特斯拉近半数的销售收入来自美国，而来自中国的收入略高于20%，其余30%则来自其他国家。
特斯拉不仅因传统汽车制造商增加电动车型供应而销量下滑，还面临中国电动车厂商日益激烈的竞争。事实上，尽管比亚迪无法在美国市场销售，这家中国车企仍即将取代特斯拉全球最大电动车制造商的头衔。
特斯拉高管曾表示有意在印度建厂，但目前其在美国、中国和德国的现有工厂产能已超过车辆需求。该公司在墨西哥新建工厂的计划目前处于搁置状态。
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