AP Top News|底特律车展开幕:汽车行业缩减华丽首发规模,转向试驾体验

AP Top News|底特律车展开幕:汽车行业缩减华丽首发规模,转向试驾体验-有驾
1 of 3 | Guests are given a ride in a Bronco on a track at the Detroit Auto Show, Friday, Jan. 10, 2025, in Detroit. (AP Photo/Jose Juarez, file)

DETROIT (AP) The Detroit Auto Show returns this week, offering an opportunity to take a peek at the cars of today and tomorrow and also go for a spin.

The annual car-fest at a Detroit convention hall features a lineup of 40-plus vehicle brands. At last years show, organizers say attendees took more than 100,000 rides in them.

Thats what makes the Detroit Auto Show different, show chairman Todd Szott said. You can get up close, talk to the people behind the brands and actually experience the vehicles.

The Detroit Auto Show once was the place for new model debuts, glitzy displays and scores of journalists from across the globe.

Automakers since have determined that new models can make a bigger splash when theyre unveiled to a digital audience on a day when they dont have to share the spotlight with rivals.

While it has scaled back dramatically from its heyday, it still drew 275,000 attendees a year ago. And it is leaning into interactivity.

Two tracks offer attendees ride-along experiences in internal combustion engine, hybrid and electric vehicles, while the Camp Jeep and Ford Bronco Built Wild Experience give visitors a chance to climb into the vehicles and tackle some makeshift mountains.

The show gets underway Tuesday evening with vehicle announcements from Ford Motor Co. as part of the media and industry preview days. On Wednesday, the annual North American Car, Truck and Utility Vehicle of the Year will be revealed. The show opens to the public Saturday and runs through Jan. 25.

Visitors can check out displays under the Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lincoln, Ram, Subaru and Toyota nameplates.

Speakers include Republican U.S. Sen. Bernie Moreno from Ohio, and a pair of Democrats Michigan Gov. Gretchen Whitmer and Pete Buttigieg , the Transportation Secretary under President Joe Biden.

底特律(美联社)——本周,底特律车展再度回归,为观众提供了近距离了解当下及未来汽车趋势的机会,还可试驾体验。

底特律会展中心举办的年度汽车盛会汇聚了40多个汽车品牌。主办方表示,在去年的展会上,参展者试驾体验超过10万次。

“这正是底特律车展的独特之处,”车展主席托德·索特(Todd Szott)表示,“你可以近距离接触品牌背后的团队,亲身感受这些车辆。”

底特律车展曾是新车首发、炫目展示和吸引全球众多记者齐聚的盛会。

汽车制造商们已意识到,若选择在没有竞争对手抢风头的日子向线上观众发布新车,新车型能引发更大反响。

尽管其规模已远不及全盛时期,但一年前仍吸引了27.5万名参与者。如今它正着力增强互动体验。

两条试驾赛道为参与者提供了内燃机汽车、混合动力汽车和电动汽车的试乘体验,而吉普营地与福特烈马野性体验区则让游客有机会亲自驾驶车辆,挑战临时搭建的“山地”地形。

车展将于周二晚间拉开帷幕,福特汽车公司将在此期间发布新车,这也是媒体与行业预览日的活动之一。周三将揭晓年度北美最佳轿车、卡车及多功能车奖项。展览将于周六向公众开放,并持续至1月25日。

参观者可观赏阿尔法·罗密欧、别克、凯迪拉克、雪佛兰、克莱斯勒、道奇、菲亚特、福特、GMC、吉普、起亚、林肯、公羊、斯巴鲁和丰田等品牌展区。

演讲嘉宾包括俄亥俄州共和党联邦参议员伯尼·莫雷诺,以及两位民主党人士——密歇根州州长格雷琴·惠特默和拜登总统任内的交通部长皮特·布蒂吉格。

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