28万起的零跑Lafa5，究竟是物超所值还是成本妥协？

　　零跑Lafa5上市：9.28万起的轿跑，不止是便宜那么简单

　　刚看完零跑Lafa5的上市发布会，最直观的感受是这价格诚意够足。

　　20天前预售还10.58万起，正式上市直接降到9.78万，再加上5000元限时优惠，9.28万就能拿下入门版，相当于比预售便宜了1.3万，这波定价确实打在了年轻人的预算点上。

　　先说说大家最关心的配置和版本选择。515km和605km两种续航，五个配置版本划分得很清晰。南方朋友选515Max就够了，11.08万的价格能拿到激光雷达和辅助驾驶，比605Max只贵6000块，续航差90km，日常通勤完全够用。

　　经常跑长途的话，605Max更合适，毕竟续航焦虑还是得靠续航里程解决。Pro和Max版的核心区别就在辅助驾驶，Max版的8650芯片加激光雷达，现在能支持高速和通勤领航，官方说明年能升级城区功能，这点对科技党挺有吸引力。

　　这车最颠覆的是把轿跑配置拉到了10万级。无框车门、19寸轮毂这些以前二十万级才有的设计，现在全系标配，开门瞬间的仪式感确实到位。

　　车身宽度1880mm，加上溜背造型，视觉上比同级别家用车运动不少。内饰也没减配，仿麂皮和Nappa真皮的拼接材质，配合12扬声器音响，质感比零跑之前的B系列明显提升，86%的得房率也解决了轿跑空间小的通病。

　　驾控方面值得说道，后置后驱布局、50:50轴荷比，再加上Stellantis联合调校的底盘，这些都是提升驾驶乐趣的硬核配置。6.4秒的零百加速不算顶级，但对这个价位的轿跑来说绰绰有余，5.17米的转弯半径在市区穿梭也灵活。

　　全系800V高压架构是个惊喜，15分钟就能从10%充到80%，冬季还能保持85%的续航，解决了纯电车的两大痛点。

　　跳出产品本身看，Lafa5其实是零跑的关键一步棋。之前零跑靠C、T系列站稳了家用市场，但品牌少了点年轻活力。现在推出Lafa5，不仅用“Lafa”这个名字替代了冰冷的字母编号，更直接切入了15万内个性轿跑市场，补全了产品矩阵的短板。

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　　从销量数据看，零跑今年已经提前完成50万目标，2026年要冲百万销量，Lafa5就是用来吸引年轻首购用户的“流量入口”。

　　海外市场的野心也藏不住。

　　慕尼黑车展首秀就引发关注，欧洲市场对这种紧凑型轿跑需求很高，而Lafa5的配置在欧洲同价位里几乎是降维打击——那边类似造型的车型要三四万欧，咱们这边不到两万欧就能拿下。

　　不过品牌认知度是个坎，只能靠颜值和配置先打开缺口。

　　当然也有小槽点，比如隐藏式门把手虽然有科技感，但冬天结冰会不会影响使用还得观察。总体来看，9.28万的起售价能买到这样的配置和质感，确实打破了“颜值与性能不可兼得”的行业困局。

　　对年轻人来说，终于不用在预算、颜值和操控之间做取舍了。至于能不能成为爆款，还要看实际交付后的品控和售后表现，值得持续关注。